Common E-Commerce Web Development Mistakes that Cost Businesses Dearly
E-Commerce websites are one of the most focused areas when it comes to businesses today.Today, almost all businesses understand the need and importance of e-Commerce web development in order to retain their customers. However, there is some common e-Commerce web development mistakes that businesses often make which cost them big time. If you don’t want your business to be one of those, here are some e-Commerce Website development mistakes to avoid:
Lack of Product Information
If you put limited product information on your e-Commerce website, people will be more reluctant to purchase. Since they can’t see or touch the product, they rely on information and pictures when making online purchases. So, make sure you provide a detailed description of the product along with several images and customer reviews to satisfy the buyers’ curiosity.
No Contact Information
When making online purchases, customers want to be sure they are dealing with a real company and they most often look for contact information. Make sure you provide the appropriate contact, which means providing them more than a mere email address. If you don’t have a brick-and-mortar store, at least provide a phone number which customers can use to talk to you.
Lengthy Checkout Process
If your checkout process requires customers to fill out long forms or become a registered member of your site, chances are that they will leave without completing a transaction.Your checkout process should only ask for information that is absolutely necessary and nothing else. Also, a single payment option is a major reason acting as a deal breaker. Make sure you offer at least three different payment options to your customers.
Ineffective Search Function
If your customers can’t find what they are looking for in a few minutes, they won't spend more time looking for it. Therefore, it is very important to have a search function on your website that enables them to find products as easily as possible, even if they are not typing the exact name of the product.
If you keep these things in mind during your e-Commerce web development, you can save yourself and your business from a lot of trouble.